Long before our taste buds react to the flavours of the food we’ve just put in our mouths, we all do the same thing first: we eat with our eyes.

It’s thought that the Roman gourmand Apicius coined the phrase in the first century, but the thought behind it had no doubt been around much longer. That’s because, through much of human history, examining our food visually before sticking it in our mouths made the difference between eating something packed with nutrients and swallowing something that may cause us harm.

In the modern world, we don’t need to rely so heavily on our ability to recognise foods that might make us sick. But that doesn’t mean the brain has simply switched off when it comes to examining food.

In fact, in a society where we’re constantly surrounded by images of food – from hunger-inducing TV adverts to foodie uploads on Instagram – the phrase is more prevalent than ever. You eat first
with your eyes.

If you’re a chef yourself, or you own or run an establishment or catering company serving food, you’ll know all of this intuitively. Good presentation is just as important as balancing flavours. After all, if a dish isn’t visually appealing, no matter what it tastes like, it’s unlikely to become popular.

Fortunately, Crème’s Galerie range of platters provides an eye-catching home for just about any type of dish. These china platters are made from the highest-quality European raw materials, and blend form and function effortlessly.

Staying true to the ethos of Crème, the Galerie collection is a deeply stylish option at a cost that will pay for itself over and over. With a classic shallow shape and fine bone white colour, the high alumina-content platters work to highlight the food they are carrying in a wealth of settings.

And as your customers and clientele make rapid visual assessments of the food they’d like to eat next, that could prove invaluable.