As the National Hospitality Specialist in Healthcare & Facilities Management, Jason Williamson considers effective communication and active listening the key to offering his customers the best solution.
Tell us about your role at Bunzl ANZ.
I partner with customers to deliver cost-effective and custom-tailored solutions to address specific challenges in their business operations. Whether it’s enhancements in labour efficiency, sustainability initiatives, optimising dining experience, ensuring food safety and regulatory compliance – or simply continually improving the food service for patrons – I’m committed to achieving our client’s objectives with expertise and dedication.
What do you appreciate the most about your position?
Every day I get to solve problems in a sector that I love and engage with products that I’m passionate about. I then get to share these valuable insights with my customers and witness the results of my contribution.
Has there been anything particularly surprising about your role?
One aspect that continuously surprises me is the large scope of products and specialist knowledge that Bunzl offers. We sell over 100,000 products to customers across diverse sectors – it’s mind blowing. Every week I see new products even in my area of specialisation.
What do you think is most important when it comes to your role?
Effective communication and active listening. A lot of my role centres around asking the right questions at the right time – which is paramount to offering the best solution. Integrity is also key – I prioritise honesty and transparency, preferring not to offer a product if I believe it may cause challenges in the future. My goal is to secure the best outcomes for my customers, even if it means abstaining from a sale.
What are you excited to see more of in the future when it comes to your industry?
The rapid advancement of technology, particularly AI and robotics and how they’ll revolutionise meal availability,
choice, and delivery, as well as the advantages of nutritional tracking and labour reductions. However, what truly excites me the most is the prospect of witnessing a transformation in aged care dining from a more basic service to an experience that could be found in upscale hotels or cruise ships. A future in aged care where meal choices, food variety, dining experience and lifestyle will be something to really look forward to every day is a great prospect.
