Kimberly-Clark Professional has launched its ICON dispenser collection in Australia. This innovative washroom solution offers ultra-hygienic touch-free functionality that gives the user supreme confidence over cleanliness every time. The ICON portfolio showcases three dispensers: one for paper towels, one for toilet tissue and one for skincare products such as soap and sanitiser.
As we all know, attitudes towards hygiene and handwashing have shifted dramatically in the wake of the global pandemic with a Kimberly Clark Professional survey 1) showing washroom users 2) in Australia have new expectations and standards of cleanliness than pre-pandemic. Importantly, the survey reveals:
• 63% of public washroom users believe confidence in hygiene requires more than just the appearance of a clean facility.
• Nearly 50% of users surveyed indicated that touchless amenities such as touchless soap dispensers, touchless disposable paper-towel dispensers and automatic doors give them confidence that the washroom facility is clean and hygienic.
• Nearly 50% of decision-makers of products in facilities expect public washroom hygiene to improve over the next 12 months.
Proof that now more than ever, washroom users need absolute reassurance that their hygiene, safety, and health are a top priority. “Backed by teams of hygiene and innovation experts, the launch of the Kimberly-Clark Professional ICON dispensers demonstrates our commitment to delivering unmatchable confidence in the washroom,” says Nicole Wu, vice-president of Asia-Pacific, Kimberly-Clark Professional. “As higher expectations of cleanliness become a lasting benchmark, we want to be a trusted provider of game-changing hygiene for the well being and safety of all users and decision-makers.
“The ICON collection offers a new standard, with a ‘touchless’ experience an imperative part of the washroom.”
1 The research was commissioned by Kimberly-Clark Professional. It surveyed 403 washroom end-users and 152 choosers of restroom/hygiene and/or wiping products across Australia. The research was carried out in January 2022.
2 Based on Kimberly-Clark Professional lab testing.
