When it comes to primary packaging, businesses are rightfully committing to providing smart and sustainable solutions. And while aesthetic plays an important role in capturing consumers, there’s more to primary packaging than meets the eye.
What is primary packaging?
It’s the main form of packaging in direct contact with the product itself, often protecting items such as food from damage like tearing, bruising, punctures and exposure to sunlight. And as much as the right branding and look of primary packaging is key for successfully marketing a product, functional considerations are imperative for businesses to sustain a healthy bottom line and preserve brand loyalty – especially for industries in the business of producing fresh food products.
Here are four key considerations for choosing smart primary packing:
1. Hygiene, quality and preservation
Does your packaging protect food from contamination? Is it hygienic for perishable produce? It should also work in accordance with the way the food is stored. For example, if the item requires refrigeration, does the primary packaging facilitate temperature control?
2. Sustainability
Do your research into sustainable packaging such as rPet (recycled polyethylene terephthalate) materials to understand what is legally compliant. Using recycled or recyclable materials will help your business achieve its sustainability goals, as well as care for your customers and the planet.
3. Functionality
Have you considered how the food will be transported? Primary packaging should be durable enough to be impact-resistant. Consider the consumer experience, too. Is your primary packaging easy to open and reseal?
4. Budget
It’s wise to go for packaging materials and suppliers that offer the right balance of price and quality. When determining your business’ marketing spend, consider not only materials, but the work that may be required to customise the designing of the primary packaging.
Contact your Bunzl representative for more details on custom packaging.
