In recent years, the foodservice industry has discovered the impact of Instagram as a powerful visual platform. It gives bartenders the ideal platform for posting eye catching images of intriguing-looking cocktails and stunning interior décor details.
Instagram can transform a bar or restaurant into a booming hotspot. And not just in the virtual world. Insta posts of your latest hip cocktails draw real customers and get you those all-important likes that build a bar’s credibility, visibility and brand value. Once just a fun afterthought, a dynamic Insta account today can now give you a serious competitive edge.
It also keeps you on your toes. Seeing other cocktail creations on Insta gives bartenders food for thought. When designing your next cocktail, you focus more sharply on your choice of glassware, garnishes and colours. You get competitive (in a healthy way!), striving to be the best you possibly can and attract the maximum buzz on Instagram. Some bartenders have even started designing drinks with Instagram specifically in mind — because they know the positive impact it will have on their business.
Scrolling through on Instagram you’re instantly struck by just how often you see Libbey glasses. Bartenders across the world seem to have embraced Libbey glassware as the best way to show off their spectacular concoctions. Libbey’s vintage glassware, with its distinctive designs and stylish looks, seems to be particularly popular.
For example, the SPKSY glassware range which pays homage to the notorious speakeasy bars which were highly popular during America’s prohibition era of the 1920s and early 1930s. SPKSY combines a classic yet timeless design with all the benefits of modern glass quality and craftmanship. The contemporary stem and straight-sided glass give the vintage style the necessary modern twist. You can rest assured as this glassware isn’t just as stylish, but also as tough as any Chicago gangster of the time.
TAKA PRAVDA
50 ml Pravda Vodka
30 ml Pineapple vermouth mix
10 ml lemon syrup
Pineapple powder
Salted chips
Garnish: pineapple powder and salted chips
Glass: SPKSY Nick & Nora
Libbey are proud to have played a part in all these beautiful Instagram creations and would like to thank all the bartenders who have contributed so wonderfully to make this possible. Cheers to you!
